Celebrating a New Connection Between Boston & Beijing
Designed and produced banners, podium signage, print collateral, and digital assets for the Boston-to-Beijing nonstop route announcement with the Massachusetts Port Authority. Oversaw production and vendor coordination to ensure a cohesive campaign across event, print, and web platforms.
The Challenge
I was tasked with supporting the public announcement of Hainan Airlines' new nonstop route between Boston and Beijing, creating a cohesive visual campaign across event, print, and digital platforms.
The Approach
I developed a unified visual system and collaborated with stakeholders, vendors, and event teams to ensure consistency across every campaign touchpoint.
The Execution
I designed event signage, print collateral, presentation graphics, and digital assets while overseeing production and vendor coordination through final delivery.
