Designing Digital Experiences for a National Retail Brand
Designed and developed marketing emails, landing pages, and digital banners for national retail campaigns. Produced high-volume promotional assets aligned with established brand guidelines and optimized for performance across web and mobile platforms.
The Challenge
Develop digital marketing assets that supported national promotional campaigns while maintaining consistency across multiple customer touchpoints.
The Approach
I worked within Staples' established brand system to create cohesive digital experiences that balanced marketing objectives, usability, and visual consistency.
The Execution
I designed email campaigns, landing pages, web graphics, and mobile assets while collaborating with cross-functional teams to support campaign launches and ongoing marketing initiatives.
