New Balance
Developed custom graphics and campaign assets for New Balance's Spring/Summer brand refresh. Designed print advertisements, packaging elements, and in-store signage aligned with the company's seasonal marketing strategy and performance-driven identity.
The Challenge
Create marketing assets that supported seasonal campaigns while maintaining consistency within one of the world's most recognizable athletic brands.
The Approach
I applied New Balance's established visual standards across multiple campaign deliverables, balancing brand consistency with the unique requirements of each marketing initiative.
The Execution
I designed retail graphics, promotional materials, and campaign assets that supported product marketing efforts across print and environmental applications.
