The Art Direction Behind Brockton Spice Company's Digital Evolution
Redesigned and developed a modern, user-friendly website for Brockton Spice Company, a supplier of natural herbs and spices. Built a flexible, client-editable platform while establishing a cohesive brand system applied across packaging and marketing materials.
The Challenge
Brockton Spice Company needed a modern brand presence that could better showcase its products, support online sales, and create consistency across customer touchpoints.
The Approach
I developed a visual system that unified the website, packaging, and marketing materials while improving navigation, product discovery, and overall brand presentation.
The Execution
I led the design and development of a custom e-commerce website, created packaging and product label designs, and produced supporting marketing assets for both retail and wholesale audiences.
